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Originally a part of the N. Shure Company, a wholesale catalog company, Enesco was established in 1958 as a small import division. When N.
Shure was sold shortly thereafter, the division reorganized as a separate company and began marketing a line of imported giftware. It created its name from the phonetic spelling of its parent company's
initials N.S Co.: Eugene Freedman
was a driving force behind the company since its inception in 1958. He begain his career in 1947 as a salesman for a Milwaukee-based gift and novelty company. He went on to found a gift manufacturing company that made injection molded plastics and decorative figures. In 1958, he sold that business to his partner in order to join Enesco with responsibilities for both sales and overseas product development. Freedman held a variety of management positions prior to being named President and CEO in 1967. He still retains that position with Enesco today. Since the mermaid craze was in the 40's/50's, and Enesco was founded in 1958, that's probably why we don't see many vintage nautical creatures produced by Enesco.
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